Social media helps patients get to know your doctors and your hospital before they need you. We plan, create and manage content that educates, shows the people behind the care and answers questions, while respecting patient privacy and the medical advertising rules of your market, such as NMC norms in India.
Who it is for: Hospitals, clinics and doctors who want a consistent, credible presence on Instagram, Facebook, LinkedIn or YouTube.
What is included
- Monthly content calendar tied to your specialties and health days
- Doctor-led education posts, reels and short videos
- Community management: comments, messages and enquiry hand-off
- Patient story content only with written consent
- Light paid boosting for important posts
- Monthly report on reach, engagement and enquiries from social
What we measure
- Enquiries and messages from social
- Engaged reach
- Follower growth in your service area
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
A consistent presence takes about three months to establish.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about social media growth and engagement
Can we post patient testimonials?
Only with documented consent, and without claims of guaranteed outcomes. We review each one before it goes out.
Which platforms should a hospital be on?
Usually Instagram and Facebook for patients, YouTube for education, and LinkedIn for doctors, recruitment and referrals.