Patient engagement is the system that brings patients back when they need care: reminders, follow-ups after a procedure, recalls for check-ups and chronic care, and simple ways to reach you.
Who it is for: Hospitals and clinics with repeat-care specialties such as diabetes, cardiology, dental, eye care, fertility or physiotherapy.
What is included
- Patient segments by specialty, visit history and consent
- Appointment reminders and missed-appointment follow-up
- Post-procedure care messages and check-in calls
- Recall programmes for reviews, tests and annual check-ups
- Email, SMS and WhatsApp journeys with opt-out handling
- Reporting on returning patients and recall response
What we measure
- Returning patient visits
- Recall response rate
- Missed-appointment rate
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
First journeys can be live within weeks; impact shows as patients reach their recall dates.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about cRM and patient engagement
How do you handle patient data?
Only with consent, using access controls, and in line with India's Digital Personal Data Protection Act. Clinical records stay in your systems.
Do we need new software?
Not always. We start with what you have and recommend tools only where they clearly pay for themselves.