A digital growth strategy turns your hospital's goals into a plan: which specialties to push, which localities to win, which channels to fund and in what order. It is a one-time project that ends with a written roadmap, budget split and the metrics to judge it by.
Who it is for: Hospitals and clinic groups planning a launch, an expansion, a new specialty or a reset of marketing spend.
What is included
- Specialty and locality prioritisation based on demand and competition
- Channel plan across search, Google Business Profile, ads, content and retention
- Budget allocation with expected ranges, not promises
- Patient journey map from first search to follow-up visit
- KPI framework: enquiries, OP visits, procedures, cost per patient
- 90-day action plan your team or ours can execute
What we measure
- Enquiries by specialty
- Cost per enquiry and per new patient
- OP visit and admission conversion
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
Typically two to four weeks, depending on the number of specialties and locations.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about digital growth strategy
Do we have to hire you to execute the strategy?
No. The roadmap is yours. Many clients execute part of it in-house and hand specialist channels to us.
What data do you need?
Whatever you have: enquiry logs, OP and admission numbers by specialty, ad spend and analytics access. Gaps are flagged, not guessed.