A fractional CMO gives your hospital senior marketing leadership for a few days a month. You get strategy, team direction, vendor management and management-level reporting from someone with over 20 years in hospital and healthcare marketing, at a fraction of a full-time cost.
Who it is for: Hospitals and clinic groups with a marketing team or agencies in place but no senior marketing leader.
What is included
- Monthly marketing plan and budget review
- Guidance and reviews for your in-house team
- Agency and vendor selection, briefs and performance reviews
- Specialty launch and doctor-onboarding playbooks
- Management reporting in patient and revenue terms
- Compliance review of campaigns before launch
What we measure
- Marketing-sourced OP visits and admissions
- Cost per new patient by channel
- Team and vendor delivery against plan
Reported fortnightly and monthly, including what is not working and what we are changing.
Timelines
Ongoing, usually reviewed every quarter.
Compliance built in
Everything we publish for this service is reviewed before it goes live against the medical advertising rules of its market (including NMC norms in India), platform health policies and data protection laws. We never promise rankings, patient numbers or clinical outcomes.
Questions about marketing consultancy and fractional CMO
How much time does a fractional CMO spend with us?
It is agreed upfront, typically a set number of days per month plus availability for urgent decisions.
Can you work with our existing agency?
Yes. Part of the role is getting better results from the partners you already have.